In 2012, ALDI was recognized in Supermarket News' annual "The Fit List" for its efforts in promoting healthy diets. “The Fit List” recognizes retailers who are the best in the business in health, wellness and sustainability. Only those companies who demonstrate unique leadership qualities are profiled in “The Fit List.” This year, Supermarket News has praised ALDI Fit & Active products and the marketing tools used, like their partnership with the USDA’s MyPlate program, to encourage shoppers to make healthier choices.